From Tiktok to Youtube and websites, video is one of the most powerful marketing tools.
Forbes reported that in 2022, 82 percent of internet traffic will come from video streaming and downloads. Brands and organisations want to create video content but often think they don’t have time, budget or the skills to do so. But actually video can save you time, make you money and you don’t need to be a professional videographer to do this.
All you need is a decent smartphone to get started and some goals:
- The Golden Circle: Why? How? What?:
Start with your why as Simon Sinek says because once you communicate your way through video customers will want to buy with you all people will want to engage with you who have the same values. One of the best projects that I have done recently with video is a TikTok one funded by Wakefield Council with members from St Georges community centre in Lupset because all the video content was raw and from the heart rather than too much editing or filtering of their core message.
- Decide on the structure:
When we are copywriting or creating videos we can use certain advertising structures to sell something or promote a message such as the AIDA model (Attention interest desire action). Whatever structure you choose, just make sure you are always giving some value whether it be educational, entertaining or informative.
- Create your own home/office set up:
All you need is light from a window onto your face or you could use a ring light, lots of furnishings for sound and somewhere to balance your phone on the side if you don’t have a tripod. Founder of Sparkle Community Media CIC Sophie Mei Lan actually started her YouTube channel in this way and now earns recurring revenue from it after building up 47K subscribers and reaching more than 2 billion people worldwide with her personal brand.
- Pitch with video:
Sparkle Community Media CIC has also won funding due to using a video application format and one of those is through Livewell Wakefield who are actually funding us to train organisations with digital content creation and video skills.
- UGC eg User-generated Content:
it doesn’t always have to be you or shots about what you do or who you are on this video actually sometimes a much more powerful way is to get your customers to create their own video or to call rate videos from relevant sources if you have their permission or run your own video project to tie in with some of your other activities which is also what we offer through our social enterprise.
- Communicate and evaluate with video:
We run a Community Influencers project (funded by WDHCS) and part of this is to show people how they can evaluate their successes as well as create content for their organisation or community. It is also a great way of looking at ways in which we can create positive changes in the world or in our business. By finding out what is needed and how you can find a solution to that problem because people may have some good ideas for you as well.
- Collaborate with video:
As a personal brand or organisation you could work with other commercial brands or suppliers or sponsors to create video content with or for them and they fund the video and your costs or it’s a great way to collaborate on something and grow both of your profiles.
- Earn money with video:
There are many ways in which you can earn money through a video directly from advertisements to affiliate marketing of products and events or even if you have the skills to make other videos for your funders, commissioners or customers.
- Use live video:
Live video can be a great way to provide on the spot insight into the surface or on a new product you are offering say thank you time but it can also make you money if you are selling tickets to a live online event for example.
The main thing with video is that you can talk directly to those who you want to reach on a larger scale and can be easily replicated. It is also much more personable and provides an authentic experience for the person watching.
Sophie Mei Lan.